A green coin for buying everything

Carlos Carabaña

Even in the best of cases, recycling can be a little boring. Having different rubbish bags, remembering what kind of residual goes on each one, going to a container several times as each separate one fills up…In Amsterdam, one of the ‘greenest’ cities in Europe, they’ve found a solution through a more classic incentive: money.

Wasted is the name of the company that created the concept in 2015, under the name Green Coins. Basically, it consists of a virtual currency with which to get discounts and other benefits in different shops in the northern and eastern parts of the city. The way to get this currency is simple: recycle.

To earn this currency, users first register on the Web, and then receive a kit with 12 rubbish bags. When one of them is full –whether of plastic, paper or textiles– they throw it into a container, after first having scanned the QR code on the bag and uploaded a photo of the bag to send to the company through an application. One bag is a Green Coin that can then be exchanged for goods at several shops.

There are 150 different rewards. They include a yoga class, a second soft drink, two extras sauces in a meal, a 10% discount on a cup of coffee, a Reiki treatment, a workshop on how to prepare  perfect coffee, a 50% discount on a bag of candy, a free copy of a key, a flavoured condom…It should be noted that this is more a coupon for services than an actual coin like the euro.

Since 2015 the system has collected more than a ton of plastics and now is used by almost 1,200 conscientious citizens. In June of 2017 it introduced an option for paper, textiles and glass. According to a study by Wasted, 52% of the users said had improved their habits with regard to waste, while 23% had reduced their total use of plastics when they saw how much accumulated each week.

Deja un comentario

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *

SHARE

UP